How to Keep a Customer

Cracked welds can cost you big time

Business experts agree that customer retention is less expensive than new customer acquisition. When you are contemplating what maintenance programs to implement for your tractor trailer whether you own one truck or a fleet, it is easy to overlook repairing cracked welds. Maybe you are thinking, “My truck(s) operate locally, I don’t have to worry about DOT inspections at the scales.”. That may be true, if your local law enforcement agency does not have a Commercial Enforcement Division. These Commercial Enforcement Divisions conduct surprise roadside safety inspections. Cracked welds are the number one violation that can put your rig out of service.

Here is the customer retention part. The easiest way to keep a customer is to show up on time and safely deliver on time. If you cause a customer to miss a deadline because your rig is put out of service by law enforcement because of cracked welds, you run the very real risk of losing a very valuable customer. We can help you create a weld maintenance program for your fleet, so that you can focus on customer retention. Have an Amazing day!